The actor/filmmaker/stoner and his longtime creative partner, Evan Goldberg, announced the launch of their cannabis company Houseplant on Monday. The name combines the brand’s two main products: “House” goods like ceramic ashtrays and lighters, and weed plant that is( strains curated by the 2 Pineapple Express article writers.
“If you understand such a thing that I really love weed,” Rogen said in a video announcing the brand’s launch about me at all, it’s probably. “But what you probably don’t know about me is that I’ve been working on my weed that is own company the final 10 years.”
Goldberg and Rogen tested “hundreds” of strains, per Houseplant’s news release, before purchasing three for the launch. The stress names (Diablo Ice, Pink Moon, and ice that is pancake are all named after weather systems, like the strains in Pineapple Express. Rogen’s personal go-to strain is Pancake Ice, a 33 percent THC sativa which he smokes “all day.” Houseplant also made vinyl mixtapes that corresponds with each strain type.
Rogen’s announcement went viral enough to crash Houseplant’s site on though the site is now up with just a logo.Restorative monday Justice shall also be part of Houseplant’s mission, since the criminalization of cannabis disproportionately affects low-income communities of color. In the press release, Rogen said that starting a cannabis brand comes with a “commitment to changing the unjust and cannabis that are racist that nevertheless exist in today’s culture.” The brand name will continue to work with unlawful drug and justice policy reform organizations, Houseplant told Fast Company, and provides funding to Marijuana Policy Project, Cage Free Cannabis, Cannabis Amnesty, and NORML. Houseplant also plans to create a mentorship program for undeserved entrepreneurs in cannabis, Fast Company
“We understand our responsibility to help right those wrongs and are dedicated to creating a more diverse, equitable cannabis industry,” Rogen added.
Houseplant will be available to purchase in California directly from its site week that is next. Beginning March 11, Californians should be able to buy Houseplant’s three strains and house good, like the plastic package set, a tabletop lighter, and a ashtray that is ceramic
Source: Mashable* that is.com(